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Top 10 Global Trade Shows for Sanitary Ware Professionals

Attending trade shows can be incredibly beneficial for sanitary ware buyers, offering opportunities to see the latest products, meet manufacturers directly, and stay ahead of industry trends. Here are ten top trade shows worldwide that are essential for sanitary ware buyers:

1. KBIS (Kitchen & Bath Industry Show)

  • Location: Various locations in the USA
  • Typical Timing: Held annually in February.
  • Official Website: https://www.kbis.com/
  • Focus: North America’s largest trade show dedicated to all aspects of kitchen and bath design, featuring the latest in industry products, trends, and technologies.

2. ISH (The World’s Leading Trade Fair for HVAC + Water)

  • Location: Frankfurt, Germany
  • Typical Timing: Occurs biennially in March.
  • Official Website: https://ish.messefrankfurt.com/
  • Focus: Specializes in bathroom design, sustainable heating and air-conditioning technology, and renewable energies. ISH is renowned for its focus on innovative bathroom designs and energy efficiency.

3. MCE (Mostra Convegno Expocomfort)

  • Location: Milan, Italy
  • Typical Timing: Takes place biennially in March.
  • Official Website: https://www.mcexpocomfort.it/
  • Focus: Specializes in global comfort technology, including heating, cooling, water, and energy. It offers a deep dive into the integration of sanitary ware with sustainable living solutions.

4. Salone Internazionale del Bagno (International Bathroom Exhibition)

  • Location: Milan, Italy
  • Typical Timing: Runs biennially within the Milan Furniture Fair in April.
  • Official Website: https://www.salonemilano.it/
  • Typical Timing: Held annually in late September or early October.
  • Focus: Part of the Milan Furniture Fair, this event focuses exclusively on the latest trends in bathroom furniture, shower and bath fixtures, and wellness products.

5. Canton Fair (China Import and Export Fair)

  • Location: Guangzhou, China
  • Typical Timing: Held in two phases every spring (April-May) and autumn (October-November).
  • Official Website: http://www.cantonfair.org.cn/
  • Focus: A comprehensive trade fair with a significant section dedicated to bathroom and sanitary ware. It’s the largest trade fair in China, showcasing a wide range of products from across the globe.
  • Meet KKR at Contan Fair: Booth No: 11.1 C05-06. April 23th to 27th 2024

6. MosBuild (Russia’s Largest Building and Interiors Trade Show)

  • Location: Moscow, Russia
  • Typical Timing: Occurs annually in early April.
  • Official Website: https://www.mosbuild.com/
  • Focus: Features a comprehensive section on bathrooms and sanitary ware, showcasing leading Russian and international brands.

7. KBC (Kitchen & Bath China)

  • Location: Shanghai, China
  • Typical Timing: Usually takes place in late May or early June. (May 14-17,2024 in this year.)
  • Official Website: https://kitchenbathchina.co/
  • Focus: Specifically focuses on kitchen and bathroom equipment, showcasing the latest trends and technologies in sanitary ware, cabinetry, and bathroom fittings.


  • Location: Johannesburg, South Africa
  • Typical Timing: Held every two years, usually in August.
  • Official Website: https://www.interbuild.co.za/
  • Focus: Africa’s biggest trade show for building and construction, including a segment dedicated to plumbing, bathrooms, and sanitary ware, reflecting the continent’s growing market.

9. CERSAIE (International Exhibition of Ceramic Tile and Bathroom Furnishings)

  • Location: Bologna, Italy
  • Typical Timing: Held annually in late September or early October.
  • Official Website: https://www.cersaie.it/
  • Focus: Known for being a leading showcase for high-end ceramic tile and sanitary ware. It’s a great place to discover innovative designs and luxury bathroom solutions.

10. The Big 5 (International Building & Construction Show)

  • Location: Dubai, UAE
  • Typical Timing: Takes place annually in late November.
  • Official Website: https://www.thebig5.ae/
  • Focus: While broader in scope, covering all aspects of building and construction, The Big 5 includes significant participation from sanitary ware manufacturers and bathroom designers.


We are KingKonree, a leading solid surface sanitary ware company in China. We’ve helped many clients wholesale and customize sanitary ware from China. If you want to import sanitary ware from China, please feel free to CONTACT US.

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Hey There, I’m Cherry!

I’m from KKR. We are a professional Solid Surface manufacturer in China. We provide various solid surface products for bathrooms, kitchens, hotels, exhibitions and 2000+ projects.

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